Simon Neefjes joined Slingshot Ventures in January 2019. After 20 years at the helm of TBWA\NEBOKO, Simon decided it was time for a new challenge whereby he could apply some of the skills and knowledge learned (from working with some of the biggest and most successful companies in the world) to a new generation of highly ambitious and potentially world class start-ups and scale-ups.
Throughout his advertising career Simon was known for his unique “commercially creative” view on advertising and communication. Simon’s favourite motto “being creative before the creative work starts” resulted in some of the most memorable and commercially effective advertising campaigns in the Netherlands.
Simon was one of the founders of NEBOKO which was bought by US ad giant TBWA in 2003 and part of the Global MT of TBWA since 2014. Under Simon’s leadership TBWA\NEBOKO established itself as the number one award winning ad agency in the Netherlands.
Simon’s vast international network and experience together with his expertise in how to build brand value is of great value to Slingshot’s portfolio companies who all have the ambition to become future global brands.
Unlocking the true potential of talented entrepreneurs with promising brands through creativity and imagination.
Boxing & Relaxing.